Peab Bostad

Peab Bostad
Client
Peab Bostad
Agency
Start Communication
What I did
Illustration, Animation, Storyboard

Art Director/Motion Designer: Anna Hedqvist
Copywriter: Ebba Brink

The process of buying a new apartment in a building that doesn't yet exist is a bit different and not always clear for those who want to buy their very first home. Peab Bostad came to us and asking for an explainer video, visualising all the steps from submitting a note of interest to getting the keys to your new home.

All characters and some of the illustrations were provided by Peab. I've illustrated remaining assets in accordance to Peab's guidelines as well as animated everything.

The concept behind the symbol is that Research Reward help companies push their business forward. In return, survey participants gets a reward.
The digital campain consisted of static and animated assets highlighting various professions that no longer exist in society. This video tells the story of the lamplighter Erik. While the story is fictional, Erik was a real person.

All photos used in the campaign are from Nyköping Municipality's photo archive.