Nolhaga Parkbad

Client

Alingsås Kommun

Agency

Gullers Grupp

What I did

Logo design, Brand Identity, UI Design

Art Director/Designer: Anna Hedqvist
Photographer: Paul Björkman

Nolhaga Parkbad is a combined water park and spa facility located in the Nolhaga Park in Alingsås. A place for exercise, play and relaxation. The logotype combines these values with sophisticated geometric shapes, while the wave on top of the letter N adds a splash of fun. The colour palette is inspired by the surrounding area and materials within the facility.

The concept behind the symbol is that Research Reward help companies push their business forward. In return, survey participants gets a reward.

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The digital campain consisted of static and animated assets highlighting various professions that no longer exist in society. This video tells the story of the lamplighter Erik. While the story is fictional, Erik was a real person.

All photos used in the campaign are from Nyköping Municipality's photo archive.

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