Hisingsbron

Client

Göteborgs stad

Agency

Gullers Grupp

What I did

Illustration, Animation, Print material

Designer/Illustrator: Anna Hedqvist
Copywriter: Olof Gustafsson

How do you hold a ceremony to celebrate a new landmark in the middle of a pandemic? You don't. Or – you make everyone have their own celebration!

The city of gothenburg asked for our help to come up with a concept for the city's celebration of Hisingsbron's completion, without encouraging crowds of people. Instead of inviting politicians and large audiences we encouraged the people of gothenburg to celebrate in their own way, whenever they want, however they want.

The concept behind the symbol is that Research Reward help companies push their business forward. In return, survey participants gets a reward.

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The digital campain consisted of static and animated assets highlighting various professions that no longer exist in society. This video tells the story of the lamplighter Erik. While the story is fictional, Erik was a real person.

All photos used in the campaign are from Nyköping Municipality's photo archive.

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