Gamlestads torg

Gamlestads torg
Client
Platzer Fastigheter
Agency
Gullers Grupp
What I did
Visual identity, Brand guidelines, Iconography

AD/Designer: Helena Baude & Anna Hedqvist
Copywriter: Olof Gustafsson

Gamlestaden is a dynamic urban district within Gothenburg city, an area where you can enjoy live music, micro breweries, wineries, bars and design markets.

In the district's centre stands Gamlestads torg. A building housing offices, restaurants, gym and a travel center. In collaboration with type designer Karolina Laudon we created Gamlestads stencil - a typeface that combines the area's industrial heritage with the new urban vibe.

A colourful and fun identity that harmonises with the surrounding environment.

The concept behind the symbol is that Research Reward help companies push their business forward. In return, survey participants gets a reward.
The digital campain consisted of static and animated assets highlighting various professions that no longer exist in society. This video tells the story of the lamplighter Erik. While the story is fictional, Erik was a real person.

All photos used in the campaign are from Nyköping Municipality's photo archive.
Anna Hedqvist
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anna.hedqvist@gmail.com