Framtidsdagen

Framtidsdagen
Client
Västsvenska Paketet
Agency
Gullers Grupp
What I did
Illustration, Concept, Print materials

Framtidsdagen, "The Future Day", was an event with focus on urban development projects held in Gothenburg 2018. I was tasked with creating a graphic concept that could be incorporated within existing visual guidelines.

The main illustration pictures existing and planned projects and landmarks in Gothenburg at the time. We used parts of, or the illustration as a whole in all communication before and during the event.

The concept behind the symbol is that Research Reward help companies push their business forward. In return, survey participants gets a reward.
The digital campain consisted of static and animated assets highlighting various professions that no longer exist in society. This video tells the story of the lamplighter Erik. While the story is fictional, Erik was a real person.

All photos used in the campaign are from Nyköping Municipality's photo archive.